What Exactly is Positive Reinforcement Dog Training?

A client of mine recently told me she met someone on the street that said they were a Positive Reinforcement Dog Trainer. However, this statement didn't ring true to my client (coming from this trainer), as the Trainer had a PRONG collar on a 12 week old Golden Retriever.

This got me thinking of the question....

"What EXACTLY is Positive Reinforcement Dog Training?"

This is my answer ~

Positive Reinforcement Dog Training is when we Reward your dog for doing the right thing, by using treats and praise (or whatever pleases your dog). Our goal is to teach your dog to do what you Request because they trust you and KNOW what to do. They understand the world they live in, thanks to our guidance. PR trainers never use force (physical or emotional) to train your dog. That will break down your relationship in a second! If your dog does something "wrong," we do not punish, we redirect your dog, and show them the Correct thing to do. If they have made a mistake, it's simply because we humans have not successfully shown/taught them the correct thing to do. So how unfair is it to punish them?! True PR Dog Trainers never use Prong, Choke or Shock Collars. Never. If they do, they are kicked out of the "Club." The trainer my client was speaking of is NOT a Positive Reinforcement Dog Trainer, no matter what he/she says!

*Can you imagine putting a Prong Collar on sweet Chloe below?